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Concorso —
high-end car care studio from Toronto’s car enthusiasts

The co-founders of Concorso approached Willendorf ahead of launching their newly formed luxury auto detailing and automotive customization shop. At the time the business still did not have a name, so Willendorf was tasked with helping the co-founders build and define the brand from the very beginning. After conducting stakeholder interviews and market and audience research, Willendorf presented three options for brand directions and names for the business. When the name Concorso was confirmed, Willendorf ideated its brand identity inspired by seeing a racetrack from bird’s eye perspective and created a brand guideline, strategy for their social media, wrote copy for marketing materials, and built a website for the business in preparation for the business’ successful launch in 2019.


Strategic Visioning and Planning
Stakeholder Interviews
Audience and Market Research
Launch Strategy and Messaging
Creative and Brand Development
UX and UI Design
Website Development
Graphic Design and Print Solutions
Collateral Design
Social Media Advertising and Strategy

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